Franchising Project

Your J’aimè store

A favorable and profitable franchising formula in the fast fashion women’s clothing segment. The store’s layout realization provides a limited investment. The goods are granted on purchase account with a mark up of 3.0.

There is also possibility to return the 15% of the unsold goods on the biggest order referred to each season

PRE-OPENING ASSISTANCE

  • Evaluation of the location and consultation to start the business of the store.
  • Design of the store.
  • Support in the start up phases.
  • Support when ordering for goods.
  • New opening event.

POST OPENING ASSISTANCE

  • Constant support in orders and restocking.
  • Technical-IT assistance
  • Sales monitoring through constant analysis of KPIs and implementation of sales optimization strategies.
  • Visual Merchandising Assistance.
  • Support and constant training of store sales staff.

Conditions

  • Product offer: J’aimè clothing and accessories.
  • Location required: location in the historic center and / or shopping center. Location on high-traffic road arteries in the city with a minimum of 40,000 inhabitants.
  • Contract duration: 3 years renewable
  • Zone exclusive
  • Royalty on sales: NO
  • Entry fee: NO
  • Initial investment: bank guarantee request.
  • Cost of furnishings: € 200.00 sqm (excluding masonry work);
  • Annual management software license / assistance; (cost to be paid by the affiliate)
  • Free POP material;
  • Local and national advertising support.

Marketing & Communication

Inside the company there is a Marketing and Communication department that manages all the strategic visibility activities related to the company and the brand, the management of the website and social networks, the organization and production of communication (advertising campaigns, catalogs, lookbooks, POP materials, events, new collections presentation).
In support of brand building activities, J’AIME’ plans, every year, huge investments in communication for the promotion of the brand through the planning of outdoor advertising campaigns.

Information Request